We're curious creatures, constantly seeking better ways to connect with people; constantly seeking better ways to add value to their lives and give back. We think about how people devour music, information, and new ideas and then go out into the world and plant the seeds of change. We are fans. Pure and simple. We're deeply enriched by the transformative effects of music and community. We belong to and live in the musical moment. We belong to a community who, through music, seek a deeper, richer, more inspired experience. We belong to Austin, to its freedom and vibe. We belong to those who doubt the conventional and create the exceptional. We belong to each other, one family camping and laughing and loving and sharing in the joy of music. We belong here, in this place, which is far more than a music venue; far more than a festival, it's a completely immersive experience, a place where you listen, create, feel and literally — live in the moment.